He notes that ThredUp has been opening its own stores, and he anticipates that more traditional retailers like Bloomingdale’s or T.J. And 71 percent of its shoppers said they plan to spend more on resale shopping in the next five years.Ĭasler said he’s not threatened by online consignment, citing the overhead costs it takes to ship, photograph, and warehouse the clothing.
ThredUp’s own research, published in its annual Resale Report this year, found 44 million women shopped secondhand in 2017, up from 35 million the year before. Fung estimated the total market for both brick-and-mortar and online reselling wouldĪlmost double in five years, from $18 billion in 2016 to $33 billion in 2021. Newer websites are also driving secondhand sales: Peer-to-peer marketplaces including Poshmark and sites such as ThredUp and the RealReal have made consigning online far easier and enjoyable than their predecessors. While full-price retailers across the United States are struggling, off-price and resale stores are actually growing, according to a report released last year by Fung Global Retail & Technology.Ī Kurt Cobain t-shirt from 1994 priced at $400 for sale at Thrive Market. Ultimately, Casler said, 2nd Time Around’s upscale pivot was ill-timed. Among its missteps: The store’s prices were too high and they carried too few items, and the company opened stores in locations far more extravagant than a clothing reseller could support. When stores began rejecting some of the labels that had been their staples, “it alienated a large majority of the consigners,” he said. “My vision left and was replaced by an inferior vision,” he said, and “that came to fruition in many different ways.” Talking about the company’s demise for the first time, Casler said he was surprised to see it shift its focus from more accessible clothing to more exclusive brands such as Prada, Hermes, and Chanel. By 2009, he had 22 locations nationally and $8 million in annual sales.ĭudi Luski of Israel checked out a Reebok jacket being sold on consignment at Thrive Market. While other retailers struggled through the economic downturn, he profited from a surge in interest in secondhand clothing.
REVOLVE CONSIGNMENT OPENS ON NEWBURY STREET HOW TO
In its heyday, he’d prowl the aisles of upscale boutiques and department stores, so he knew how to price items for resale when they eventually arrived in his stores.
He took over the company, opening its Newbury Street flagship in 1990. They would ask for a different bag,” Casler said.īut Casler believed that fashion’s increasing emphasis on pricey labels would eventually persuade shoppers to turn to resale. “When my mom first started, people were embarrassed to come into the store. It is probably one of the few places where younger consumers are spending,” she said.Ĭasler said the consignment industry has changed dramatically in the four decades since his mother, Dottie, opened the first Second Time Around store in Newton in 1973. (The name was shortened to 2nd Time Around after Casler’s departure.) “Streetwear is just really hot right now. And it builds on the marketing tactics, like limited-issue releases, that athletic streetwear brands have always used to drive up demand. Sucharita Kodali, a retail analyst with Forrester Research, said Casler’s approach takes advantage of the boost that social-media influencers can give to brands. “There is no store like this on Newbury Street,” said Casler, who opened the outlet as a pop-up but plans to extend his lease through the end of the year. We only take shoes in like new condition and we only take skirts and pants if they are designer.Customers perused the racks of clothing being sold on consignment in Jeff Casler's new store in April. Jill, Joseph A, Joseph Ribkoff, Lucky, Max Studio, Michael Kors, Ralph Lauren, Sam Edelman, Tahari, Talbots, Vince Camuto, etc. We do not take Adrienne Vittadini, Anne Klein, Adriana Papel, Athleta, Ann Taylor, Boden, BCBG, BP, Banana Republic, Chicos, Cynthia Rowley, Calvin Klein, Donna Morgan, Dolce Vita, Ellen Tracy, H&M, J. Please understand that we only take select brands and styles of clothing as we see a high volume of consignment across our store locations.
REVOLVE CONSIGNMENT OPENS ON NEWBURY STREET FREE
Feel free to complete our contract in advance for a quick and easy drop off process in store! Items must be in style, in season & in perfect condition. We accept consignment daily with no appointment necessary! We accept better label and designer brand items purchased within the last year. T H I N K I N G O F C O N S I G N I N G ?
0 kommentar(er)
